Marketing
Campaign performance
Delivered, opened and clicked — per campaign, per audience. Preview before anything goes out.
Delivered (30 d)
▲ 98.2% delivery rate
Avg open rate
%
▲ 2.1 pts vs prior 30 d
Avg click rate
%
• steady
Scheduled
next: Aug 19 · 09:12
All campaigns
| Campaign ▼ | Audience | Delivered | Opened | Clicked | Date | Status | |
|---|---|---|---|---|---|---|---|
| August product update
newsletter |
Customers · API & Web | 8,616 of 8,742 sent · 98.6% |
3,902 45.3% open rate |
1,148 13.3% |
Aug 15 | Sent | Report |
| July monthly newsletter
newsletter |
All active contacts | 12,004 of 12,180 sent · 98.6% |
5,182 43.2% open rate |
1,377 11.5% |
Jul 12 | Sent | Report |
| Q3 lead nurture — part 2
drip |
Q3 leads | 2,091 of 2,140 sent · 97.7% |
731 35.0% open rate |
188 9.0% |
Aug 8 | Sent | Report |
| Feature update — Tags & Analytics
announcement |
Customers · VIP first | — of 3,102 sent · — |
— — open rate |
— — |
Aug 19 · 09:12 | Scheduled | |
| Win-back: cooling contacts
automation |
Cooling (< 30 eng.) | 1,840 of 1,896 sent · 97.0% |
386 21.0% open rate |
92 5.0% |
Aug 2 | Sent | Report |
| September newsletter
newsletter |
All active contacts | — of 0 sent · — |
— — open rate |
— — |
— | Draft |
Open rate by campaign — last 5 sends
Newsletters to customer groups consistently beat drip campaigns